Apple and Google and Microsoft, Oh My!
The gauntlets have been thrown and the challenge has been issued. But just what is it that is at stake? In the cell phone market there is clearly one product that has a huge lead. The iPhone is the reigning champion, but it is widely believed that Android phones will close the gap quickly. Personally I feel the iPhone has a strong chance if two things happen and happen quickly. They need to lose the AT&T exclusive, and they need a very strong update in their next version. Developing issues and Google issues aside, if given the chance, more people would own an iPhone just because of the name iPhone. The main reason they don’t right now is because of the name AT&T.
Of course if the battle was won that easily it wouldn’t be worth noticing. So to add fuel to the fire, there is talk of the iPhone dropping Google and going with… you guessed it, Microsoft’s Bing. Does this mean a full assault on Google offerings on the iPhone? Well… they are already moving away from Google Maps, denied Google Voice, going with Bing on search… it isn’t really a tough idea to figure out. Some people think it is good idea (me being one of them – we need to keep the pressure on Google to make things better, or to buy better ideas.. whichever way is good with me), while some people are already planning on dropping their iPhone just to show solidarity towards Google.
Meanwhile Google has officially announced, priced and started selling their own branded Android phone. In the end, nothing on the phone is owned by, related to, or mentions neither Apple, Microsoft or AT&T (bonus points…you can use the phone on AT&T but you have to purchase it from Google…meaning it comes with Google software in all its glory. You just can’t use AT&T’s high speed network…similar to most phones on AT&T I have heard.) The real question is going to be if Verizon (or should we say WHEN?) gets the iPhone, will it have Google software inside? Is this a deal with AT&T or is it an Apple thing? Verizon could play both sides against the middle and continue it’s Android line catering to the Google fans, and obtain rights to the iPhone and Microsoft it up. All the while continuing to tell the Windows Phone line of phones that promise a version 7 release this year to add more fuel to the mobile bonfire.
What does this mean in the long run? Well it means more phones, with more power all racing onto Google’s internet with Microsoft attempting to wrestle a hold back with help from what would seem to be an unlikely ally… but in the end you have to use all of your resources to stand firm against Google.
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